Broker Check

"In The Final Analysis" Episode 12: Loss Aversion, Recency Bias, & Sunk Cost Fallacy - September 2025

In this episode of In The Final Analysis, financial advisor Jim Yockey explains some of the more common cognitive biases people can bring to their financial decision-making that could cause them to miss out on constructive opportunities. This includes the loss aversion and recency biases, the sunk cost fallacy, and the general money emotion of regret.